I was a loyal Absolut fan for years, no more. I will never buy Absolut again. Grey Goose for me from now on!

Unacceptable !

Absolut will NEVER be drunk north of the border again !

L

OK then, lets start a campaign to allow Germany to take over Sweden. As that almost happened in the 1940's.

Furthermore, it's disgusting how many people continue to claim that "Mexicans, all of whom are abjectly impoverished, can't afford Absolut in the first place..." You obviously have never been to Mexico, and have zero familiarity with the country's economy. Yes, there are poor people in Mexico, butreality checkthere are people just as poor in the US. Being the 'richest country on Earth', it's pretty shameful that we have such a huge homeless population, and an even bigger population of 'working poor.' The economic difference between the US and Mexico is that while the US has a class structure which follows a gentler gradient between rich and poor (albeit the gap is quickly widening), which includes a substantial (for now) middle class, Mexico's class structure is much more stratified. In Mexico City, in particular, there are many fabulously, fabulously wealthy people, comparable to the wealthiest pockets of the US, if not moreso. Check your facts, next time, before you hit the keyboard.

Even if we gave them back all of that territory, the Mexicans would screw it up and run across the new US borders.
I say a boycott is in order.

Do we all think the assassination of Dr Martin Luther King was a better value, as opposed to a piece of land? Materialism is what we don't make of it. I look at the Ad as some insight as to how business makes us starve.

Take the map out of context; consider that's half of what we could grow as a nation! Now, point your finger at the agriculture department; why is "America" the breadbasket of the world? Reaping the least? Our land isn't properly maintained, erosion can be slowed, yet taxes pay for more research stating what it is doing. While nothing is done.

If we conclude the eastern half of the US floods more, their headwaters can be drained and prevent already plagued waterway residents. So the water drained, could be piped to the western deserts and create waterways, much like Peruvians aqua ducts to the sky, we can build them down hill and collect the erosion as we go.

See, then you would need more than just Mexicans to field this task. Money comes to play, while desert dwellers pay flood insurance because you folks back east still build in the same damn place the year before. We paid for your home 7 times, in the past 100 years? Insurance companies could pay us once in 1000 years, because that's how often we receive floods? Clearly, this is just the ignorance of my forefathers, and their rancher ideals when led by the smartest American systems in place for over 200 years.

That's just a scam to lessen equality this nation has become. Businesses in particular, and we cry a little about what a map means in the sense of alcohol? Or land that we haven't taken advantage of, to keep feeding the starving people of the planet. Of course, we can sails ships empty because they have to refill with oil, instead of carrying grain as well! Waste, and waste your time on commenting about such a map, replace yourself with greater wisdom to see through the failure we have all failed to uphold.

I'm disgusted with myself, Latino, Mexican, Hispanic, hombre, Mexican American, brother, sisters of this planet. Color matters not, actions sweeten our sour. Good luck, with that simple task given more time to let it all run off our coasts without catching and using as much as possible before others time runs out!!

I'm also disgusted with my Aryan roots of Germanic dissent as well. I've tried to save myself, and assist others of some understanding, but we don't listen as the ladder gets higher. We just hear wind, like her. Thanks for reading, take no offense from me. Just sad my families farm was part of that territory lost, because of the racial divide, WE CREATE. In God's name, vain, vein, not or other.

Mad New Mexico

yeah-this isn't really as big a deal as a lot of you are making it out to be.Sure some of you are probably from the midwest or the south and get bored a lot,but you really have to realize you're wasting your time on this one. "i'm not gonna drink absolut anymore" *in an angry voice*. go for it,thats your choice.Truth is you're not going to make a difference,mexico wont regain their land that was swindled from under their nose and the US dollar will go the same way of the peso.You should be caring more about that then some fu*king ad that is merely poking fun at the mexicans who actually think aztlan will be taken back.

No matter where you draw the borders, the illegals will still invade. Give back California to mexico and watch it turn into a third world country.

well if Canada is America's hat, then I guess that makes Mexico her SOCKS!!!

If Absolut wants to sell a lot of vodka, they should try making good vodka. Then they wouldn't have to resort to something as infantile as hate-mongering. If this is all they can think of, then may God help them. They're gonna' need all the help they can get. All of North and South America was stolen from indigenous people. The Spanish wiped out entire civilizations for gold and silver. How about an ad in Mexico about that? Anyone remember the Incas, the Aztecs and the Mayans? Absolut is an absolute joke. So is Mexico. They belong together. If the land in question was still part of Mexico, it would be a corrupt dump, like the rest of Mexico. Mexicans would be sneaking into Oregon, Idaho, Wyoming, South Dakota and Oklahoma. Let's keep it real, please. Mexico's problem is the Mexican government and the corruption that runs rampant. Not the United States.

Hey guys,this company owns stoli too,so buy skyy vodka if any!!

I love to hear Mexicans complain that territory was "stolen" from them. Can you imagine what the southwestern US would look like if it were under Mexican control? Aye.

For most of us, there is no problem with co-existing as Americans or more importantly, Texans -- regardless of our ethnic backgrounds.

It takes an ignorant individual who lacks culture or real perceptions of the world around them to think this Absolut ad is anything but laughable.

Alex is right. We Americans need to get a life. It's not offensive--it's amusing.

Don't we have bigger issues?

ha ha...this is funny...cause as long as the mexicans keep drinking Absolute their "absolute" world will never happen!

so people relax the joke is on them.

Would you right-wing racists kindly stop referring to immigration as an 'invasion'? i, for one, will certainly be the last to feel sorry for you that something as trifling as an ad offended your delicate, xenophobic sensibilities. For all of you that are scared to death that you might see a few more 'brown' people around, that your whitewashed, pitifully boring suburban Pleasantville might change a bit with time; now would be a good time for you to stock up on canned food, proceed directly to your basement, and sit there hugging your knees and tapping your ruby slippers together until the day you expire. Change is inevitable, so deal with it...even if it means a few extra brown neighbours. If you can't face the fact that the 'borders' formed by language and culture are in constant flux, you may as well resign yourself to being terrified your entire life.

Mexicans have every right to desire Aztlan, the land taken from them by Americans under the premise of 'manifest destiny,' in the same sense that Palestinians have every right to desire return to their homeland, where they are not only an occupied people, but forced to live in impoverished conditions as bottom-rung citizens. Here in San Francisco, if you walk into some Middle-Eastern restaurants, you'll no doubt see decorative maps painted on the wall, and interestingly enough, the region marked 'Israel' on Western maps is marked 'Palestine.' i know i don't take offence, and neither do many of my Jewish friends.

"Hey, guess what? It's an ad! In Mexico!"

In the year 2007, when information actually gets out. Absolut's marketing team is apparently a nest of oblivious fools.

"Specifically created for Mexican markets, targeting our likes, dislikes and culture, not yours."

Clearly, it doesn't. We are offended. We will, in turn, not buy Absolut's products, as is our free choice. Absolut can decide if pandering to the racist, ahistorical victim-mythology of a segment of the Mexican people was worth the cost.

"It is amazing how you compare it to an "Absolut Nazi Europe"..."

Not that amazing at all. Would Absolut have gone to such a length to gain traction in the German market? By your own rationale, it would have been fine for them to do so, and the British should've just "gotten over it".

"So, GET OVER IT!"

Same to you, buddy. Mexico lost a war with Texas, refused to admit they lost it, started it again with the United States, and lost again. We even paid you for the land, despite having the legal standing to annex the entire country at that point. If Mexico had a problem with the legitimacy of the Mexican Cession, they probably should've expressed that before agreeing to the later Gadsen Purchase.

You can ignore reality, but you can't escape the consequences of doing so.

It's not just an ad - one of the quotes from the advertising agency was that people in Mexico believe that the U.S. 'stoled' their land?????? Uh, didn't Mexico sell that land to the U.S. under treaty agreement? They lost, we won, simple as that. These types of arrangments have happened every where in the world for hundreds of years, nothing new. Ads like this one though, perpetuate to the ignorant the falsehood that their land was "stolen"

The add is hilarious, I want one of those posters! People got such thin skin. This is all conquered territory a hundred times over dating back to the Clovis culture and perhaps beyond. And people are all shook up about an Iberian offshoot losing to an Anglo-Saxon offshoot way back in prehistory. Maybe if this was a fight between Aztec and Souix I'd join in.

Awww come one! It doesn't matter. Imagine if Absolut ran an ad showing the US as if the South had won the Civil War? Or maybe Absolut North Korea could show the Korean Peninsula as it would look after a post-Korean War Communist victory (not that anyone would be drinking Absolut but hey, it's just pretend). It doesn't matter and is certainly not something to get angry about.

the reactions to this ad (is this real anyway???) are more ridiculous than itself

dumb dumb dumb america, la la la

Hey, uh, as a norteamericano, here's a little note. We stole the whole country, not just an area from Mexico. Now, get over it. Make no mistake, the best thing that could have happened to that land was for the US to steal it. Does anyone really feel that having that area returned to Mexico is the panacea needed to make Mexico a viable first world nation? C'mon, time for a little reality check.
As for the ad, big deal.

i just flushed my bottle,maybe someone in mexico will enjoy it.......

In an "Absolute" world all of North and South America would belong to the USA!!!

I seriously can't believe how seriously you Americans are taking this thing... Hey, guess what? It's an ad! In Mexico! Specifically created for Mexican markets, targeting our likes, dislikes and culture, not yours. It is amazing how you compare it to an "Absolut Nazi Europe", maybe I forgot the part where the 19th Century government of my country exterminated millions of people...

So, GET OVER IT! Oh, and yeah, to some of you wondering whether we can afford vodka, you'd be surprised buddies! We even have computers connected to this thing called 'el internet-o' now! And some mechanical contraptions which we call 'car-ros' which get us from one place to another; the government is even considering buying one of those giant flying birds...

Can't believe how ethnocentric and uncultured some of you are. And still you wonder why the world hates you?

Absolut has every right to run this ad. Isn't it interesting how it is always okay for companies to bash the United States. Unfortunately for them I & any friends & customers at my bar won't be drinking that stuff anymore. Isn't it great to live in a free country where you can choose & select what you want to do, outside of the social insecurity ponzi scheme which you are forced to participate in.

And had Mexico retained Alta California, what would it look like today? East LA? No, it wouldn't be that well developed, the population and growth of So Cal was made possible by WATER. Without it, So Cal has enough water to support a fraction of the people who reside there. A very small fraction. The Valley, the Inland Empire, Orange County and most of LA would be barren. Without the California aqueduct bringing water from No Cal and the Colorado River, So Cal, excuse me, Alta California would remain as it was then, a pueblo with a few huge land grants with sparse developments here and there.

Would the Mexican government really have had a Mulholland to do the dirty work of appropriating the water rights and building the aqueducts to deliver water to the desert south, and the desolate but fertile central valley? Would they have dammed the Colorado and sent the water to develop the southland? Or, would they have wallowed in the scarcity and aridity, lamenting the riches and the abundant supplies of water of the lands further north and into the interior of the continent?

California didn't become so great because of a treaty, it became a great and powerful economic engine because of huge investments by private industry, the government and the vision of people who built industries from scratch. Would California have become the entertainment and media capital, would it have become a titan of aerospace and aviation? Does Mexico even BUILD aircraft? Would technology have flourished? Can you think of ONE Mexican technology firm?

Would anyone have had the audacity and drive to develop a transcontinental railroad that fueled development of the west coast? Read how much national pride was involved with that little project back in the 1860's. Would, could Mexico have made that happen?

During World War II, would, could a Mexican military defended its' nation and territory from the Japanese?

Would LA have hosted two Olympic Games? Would there really be the marvelous academic institutions of UCLA or USC? Would there be huge freeway systems? Would LAX even exist?

Would SF and LA be the huge centers of commerce, finance, technology and, dare I say, culture that they are today? Would the Golden Gate Bridge be there? Would the UC system have ever developed? You think so? Would the west coast have become the place it is today, a dynamic, trend setting world leader in innovation? What has Mexico done to astound the world lately?

What would have really happened here had Mexico been running the show? Think about about it...and thank your lucky stars that it all unfolded the way it did and how lucky we are to live here. Viva California! God Bless the USA!

And to everyone who has come here, please become part of what is here now,embrace the present. The past is the past. Mexico can't be any more indignant about losing their lands than the Native American Tribes were who they stole it from. Get over it, get on with it and be glad you are part of it!

why am I still paying for stuff that went on 150 years just because I'm white? Do the vodka people actually intend to make $$$ off an old border feud?

Sickening. Liberalism does nothing for anybody.

I hope the Absolute people can get the Mexicans to make their margarittas with vodka instead of tequila- because none of my clubs are serving it anymore.......

Did you know that welfare for illegal aliens cost our country more than the war in Iraq?

The ad is incorrect. I saw a recent poll of mexicans that said over 50% of people living in mexico said they would come to the U.S. if they could. And we know that at least 10% of people born in mexico already live here. So if the ad were factually correct, it would show the U.S. expanded over the mexico. Because practically all mexicans want to come to the U.S.

It's so ridiculous to read these comments saying, "I'm going to start/stop buying Absolut" over an ad. It's a stupid ad, plus, regardless of the ad, that land belongs to the U.S. and no amount of sour grapes from Mexicans will change that. Besides, Absolut vodka sucks on its own merit, I didn't need an add to convince me to drink something else!

To bad most mexicans cant read.

Hey I have a great idea for an American campaign. How about showing a map with Canada as the 51st state. In an absolute world?

Political borders, as opposed to natural borders like rivers and mountains, are only short term (historically speaking) indicators of an underlying reality--generally language and ethnicity. That is perhaps why illegal immigration is a longer term means to alter present political borders. And maybe that is why this ad is so disconcerting. Any student of Roman history, both East and West, knows what the massive movements of any people can do to political borders--destroy them.
A study of discussions and maps in Washington, DC during and after the War with Mexico show that some politcians whated to take all of Mexico north of Mexico City including all of Lower California but lost out to those who wanted only the area north of the Rio Grande--to bad for the Mexicans who now live there!
The Absolut ad is dumb since it is only rather richer Americans who can pay the higher price demanded by the owners of the brand name.
Some one above listed all the co-owned brands so let's pay attention the next time we go to the "store."
Is there not a vodka made in Texas? Buy its stock now!

Mexicans can't afford Vodka..even crap Vodka like Absolute. I wouldn't even let my neighbors kids drink it

controversy sells... thanks for giving them the free publicity..

I had 3/4 of a bottle of Absolute in the freezer. I just poured it out, broke the bottle and am on the way to go get some Stoli.

Good luck selling that crap in Mexico!