Visual Communication Specialties - Tactical Graphic Design

ABOUT  MISSION  CONTACT  SITE MAP

Visual Communication Specialties
from
Tactical Graphic Design

Graphic Design, Logo & Crest Design, Illustrations,
Web Site Graphics, Web Site Design,
Public Relations & Copy Writing

Whether you are a buyer of graphic design work such as logos and crests or someone in search of graphic design educational information and software tools to do your own graphic design projects, this site will provide you with the information you are seeking. We provide:

Custom Graphic Design & Illustration Work for any purpose. Fresh, unique. informative and expressive artwork ensuring a distinct and memorable look for products, services and organizations.

Web site design that says "we're serious about what we do" and backs it up with solid, well written, factual & descriptive content.

Advertising & Packaging Artwork that evokes imagination and emotion, inspires, motivates and conveys quality products.

Public Relations Concepts & Copy Writing and Editing based on the needs and questions of your intended audience conveying a clear & understandable corporate message.

Welcome to Tactical Graphic Design!

From Graphic Design to Desktop Publishing ...and more!

See Xara Xtreme Pro 4 at work

in the new LOGO SHOWCASE

Other Xara Products are HERE

Logos • Badges • Crests • Emblems • Police • Military • Corporate • Eductional • Illustrations • Renderings • Web Site Graphics &  Design • Public Relations • Writing •

"Tactical Graphic Design"

...goes beyond just putting images and text in front of your audience, hoping it will be relevant.

Our focus is to inform with appealing graphic design,
 informative illustration, and copy writing
solid content for everything from
an advertising piece to a
compelling speech.

Information is easy to display

... however, "getting a message across" requires much more specific and focused efforts in planning and execution. and requires the ' tactical approach' ... communicating with tactics means to inform and educate ...not deceive or merely entice!

[Sample logo concept design and theory]

Effective Visual Design and Communication Objectives

Common expressions today are "concrete jungle", "hostile takeover", "corporate raiders", and "guerilla tactics"... referring to the struggle to achieve success in the competitive world of business and politics in this new millennium. Having tactical communication strategies in place is essential to communications planning, and additionally provides a defined 'yardstick ' by which results can be assessed and methods refined for optimum results.

The 'tactical approach' is the difference between hoping for results and targeting results. Communicating 'tactically' is much more complex than merely arranging images and text to fit politely on a printed or web page. The 'tactical approach' involves identifying resources, goals, obstacles and competition ... then planning an 'operation' in accordance with that intelligence so the graphics, illustrations, written copy, public relations strategy and web site content are specifically oriented to the intended audience, and either take into account, or counter, your competitor's efforts ...its a chess game and the stakes are high.

[ Mission Statement Continues ]
[ Paul Jacobsen Design Credentials ]

Logo, Crest & Graphic Designs - Graphic Illustration - Web Site Design - Public Relations - Copy Writing

With tactical strategies properly in place, you maximize your opportunities and justify your promotional expense. In any form of marketing, whether its the marketing of ideas and philosophies or products and services, there exists the tested Pareto's Principle or Pareto's Law ... most often referred to as the "80/20 Rule"

 " 80% of success will be achieved by 20% of the players. "

Which category you find yourself in, depends on you.

Tactical Graphic Design is at your service if you choose to be among the 20%.
 

[ Confidentiality Statement ]

 

Selected artwork now available on merchandise ... learn more
Web www.tactical-graphic-design.com

This work is licensed under a Creative Commons License. DOES NOT apply to proprietary images

Tactical Graphic Design - Visual Communication Specialties